On 27/10/2007 at 18:20 hamilton mal wrote:

>Not true because without the adverts there would only be 14 pages to print
>and the cost would be minimal, currently with the revenue from adverts
>Radcom should be free.

But somebody still has to get people to provide copy, edit it (not just change 
the layout to conform to the house style - there can be much more to it than 
that).  You also have to arrange for printing and distribution, which cost 
money.  

Even with a quarterly periodical of a couple of dozen pages which does not take 
advertising, and where the editorial team does not charge for its time, you 
still have printing and distribution costs. You can run such a thing on a low 
annual subscription, but to produce a monthly periodical of 60 or so 
advert-free pages (which is about what November RadCom contains) requires one 
or more people to be employed, and if you don't take adverts you have to find 
the money from somewhere else.

John F5VLF