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RE: LF: RADCOM

To: <[email protected]>
Subject: RE: LF: RADCOM
From: "Chris Trayner" <[email protected]>
Date: Sat, 27 Oct 2007 15:57:06 +0100
References: <[email protected]> <[email protected]> <[email protected]>
Reply-to: [email protected]
Sender: [email protected]
Thread-index: AcgYGa5RjkoRbAIoSnGfzpBqpSqS5AAjk5Wo
Thread-topic: LF: RADCOM
Dear Johan,


Thank you for your email.

> "Radcomic" is becoming too much of an advertisment 
orgy! ... I don't want to pay for these ad's anymore...

Forgive me for pointing it out, but you're not paying for the ads.

Magazines take paid advertising to make money, not to subsidise the 
advertisers. They wouldn't be willing to sell the advertising space unless it 
paid for the extra pages plus the extra postage plus a bit of profit.

I think you'd find these magazines would be quite a bit more expensive without 
the ads.


> Some ad's 
disguised as "reviews" are sometimes really disturbing: 99% positive 
comments and then "Thanks to company XYZ for the loan of the plastic 
gadget..".

This is a more serious point. Magazines with a strong sense of purpose will 
print honest reviews; others will only print the good points because they don't 
want to alienate their advertisers.

I get the impression that the Peter Hart reviews are fairly independent. Others 
are less so: I remember a review of a book that the RSGB markets, which said 
that it was superb, wonderful, the best thing since sliced bread. Having read 
the book I knew it to be well worth reading despite far too many faults which 
the book editors should have eliminated. This sort of uncritical review loses 
respect for the magazine.


73,
Chris Trayner G4OKW

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